What does it mean to be visible and valued?
a.k.a. why do you need an executive brand or personal branding?
It means you're a Known Name.
You're known to the top executive recruiters and to the decision-makers at the companies you want to join.
It means you're findable.
You have a strong online presence which creates the right perceptions
to support your career goals.
It means you're in demand.
You can create your own role or you can accelerate – or even sidestep – a lengthy job application process.
Here’s how you achieve this
In this 2 minute video, founder of Executive Brand Wendy Pavey explains the four core abilities that in-demand leaders have.
“You need to be 1) clear on your value and 2) able to communicate this when you introduce yourself (both in person and on platforms like LinkedIn). Then you need to 3) demonstrate your credentials and 4) ensure that you're getting in front of the right people.”
The Executive Brand Say-Show-Seen™ model
You need to know:
This ensures you are seen as:
What I do
I work with you to:
Articulate your value
Create your differentiation
Increase your visibility
Expand your network
This activity is called Personal Brand Strategy and my focus is on senior corporate executives.
I'm Wendy Pavey, the founder and principal of Executive Brand. Read more about me, my approach and my partners here.