My approach
We start with your Brand Story
Whatever your objective, and whatever your brief, the first stage of our work will be the development of your unique, fully customised Brand Story. It creates the foundation for all your messaging and it is essential to deliver clarity and consistency across all your brand touchpoints.
I have developed my proprietary Executive Cadence™ framework after several years of careful thinking and testing. This disciplined approach is what differentiates my work. If you don't want to take this brand story approach, then another adviser will be better suited to your needs.
Service structure
My services are structured around my Say-Show-Seen™ model, which reflects a logical flow for your brand communications.
Services are fully customised to client requirements.
I provide high quality, high touch programs that deliver a complete Done For You service. I strive to keep your involvement to the workable minimum, to enable you to stay focused on your day-to-day role without neglecting your overall career goals.
WHAT TO SAY
• brand strategy
• brand story
• value proposition (USP)
HOW TO SAY IT
• introduction or pitch
• capability statement
• LinkedIn profile
• bio and video bio
• career stories
• social media
• CV or resumé
• personal website
HOW TO SHOW IT
• thought leadership
• books and ebooks
• articles and blogs
• white papers
• case studies
• IP development
• presentations
HOW TO BE SEEN
• network building
• network communication
